All Events are open to all attendees (Associates, Fraternal) unless noted below (Dinner on Thursday night). Wednesday 4:00 PM PFA Board of Directors Meeting 6:00 PM Board Dinner, sponsored by Hyatt
Thursday 8:00 AM Visit Alexandria FAM Trip (open to all attendees) 12:00 PM Registration and Associate member load-in 2:30 PM New Member Welcome 3:30 PM Session I: Fraternal Law, sponsored by Visit Hamilton County 4:30 PM PFA Business Session I Afternoon Break, sponsored by Visit Hampton 5:30 PM Welcome Reception, sponsored by Visit Alexandria 7:00 PM Curated Crafter Beer & Cider Dinner (Fraternal Member Attendees only) Raise a glass with Richmond Region Tourism and savor an extraordinary Richmond craft beer and culinary experience at Columbia Firehouse. Join us for an exclusive dinner event moderated by owner & head brewer of Richmond brewery, Steam Bell Beer Works, and craft beer culture enthusiast, Uncap Everything! Bus will depart from the welcome reception following.
Friday 8:00 AM Breakfast, sponsored by Marriott 9:00 AM Session II: Gabriel Eckert - From Insight to Action: 6 New Ways to Think, Lead and Achieve. Morning Break, Sponsored by Visit Fredericksburg 10:00 AM Session III: Gabriel Eckert 11:00 AM Session IV: Garrett Mintz - Re-aligning your path, professionally and personally 12:30 PM Awards Lunch, sponsored by James R. Favor 1:45 PM Reverse Tradeshow 3:00 PM PFA Marketplace and Reception, sponsored by Discover Kalamazoo 5:30 PM Evening Event, sponsored by Virginia Tourism
Saturday 8:00 AM Breakfast, sponsored by Herff Jones 9:00 AM Session V: Managing Your Digital Footprint to Lessen Your Cyber Victimization – Exploring the Unique Risks of Students and Educational Institutions 10:00 AM PFA Marketplace Morning Break, sponsored by Holmes Murphy 12:30 PM Awards Lunch, sponsored by GEICO 2:00 PM Session VI: Michael Brown 3:00 PM Afternoon Break, sponsored by Visit Wichita 3:30 PM Session VII: Michael Brown 5:30 PM Closing Event, sponsored by Hilton Old Town, Embassy Suites Alexandria Hotel